SEO website analysis

Do you need a detailed SEO audit? We will perform a comprehensive analysis of your website and reveal its weaknesses. The result of SEO analysis is an assignment to repair / optimize your site.

What does the SEO analysis involve?

Keyword analysis

Extensive keyword analysis is the foundation of any website. We will find relevant keywords that will fit with your site's content in terms of organic search optimization. Thanks to them, we will work on the overall SEO structure of the website.

Web structure analysis

The structure of the site is one of the most important factors in on-page site optimization. Menu, its categories, the location of individual modules. The structure of the page is also one of the most important pillars of the usability of the website and its design must be seen in a broader context. The structure is important for both search engines and users. The processing of the structure is preceded by a detailed analysis of the keywords on which the form of the website must be based.

Landing page analysis

Based on the keyword analysis, we will analyse the targeting of each site's landing page and suggest adding the missing landing pages.

Checking the metatags

We will find out if all metatags are set appropriately, as they play an important role in website optimization. Metatags serve to provide information about the page, which the search engines use to describe a link in search results.

Check page heading

If you want your website to be clear, reader-friendly and at the same time considered high quality by search engines, the headings H1 to H6 must be used correctly on the website.

Checking pages for 404 errors

This error will appear when a non-existent site URL is loaded. Or if the page to which the link points no longer exists, has been deleted, renamed or moved. It is necessary to do a so-called redirection in web administration and thus restore the functionality of the original line.

JS and CSS analysis

The purpose of the minification is to optimize the size of the final file containing the source code and the CSS template. It is therefore an attempt to save the source code in the smallest possible form, while maintaining its full functionality.

Analysis of robots.txt

The robots.txt file tells search engines whether they can access and index parts of the site. Using this file, robots can be instructed to visit some pages and intentionally omit others to prevent their indexing.

Sitemap analysis

A site map is an overview of all the important pages of the site, sorted by their importance. It is usually referenced from the footer of the main page. The purpose of the sitemap is to show what can be found on the site. It can also be useful in search engine optimization. The site map contains all the links in one place, making it a sort of crossroads for search engines.

Link profile analysis

By analysing the link profile, we will focus on evaluating the off-page factors of your site. We will evaluate the benefits of existing backlinks and focus not only on their number, but more importantly on their relevance (thematic), quality, and overall their contribution to your site. There are many reasons to build a network of quality links. It is best to have a large number of links to your site coming from other quality sites that offer visitors quality information.
Such sites rank the highest in search engines. Another option is to have links to your site from "friendly" sites with similar content. As for the links on your site, you shouldn’t use them unnecessarily often, since there is a risk that they will lead your visitors to other sites, or directly to the competition.

Checking Rich Snippets

Get the world to know about you with short snippets from Google search. With Rich snippets, Google can display short snippets of reviews, information about your products, recipes, or events in search results. We will be happy to help you with them.

Internal links analysis

We will find out whether the pages of your website are appropriately linked to each other. A lot depends on the structure of the site and its size. The goal of internal linking is to divide priorities between individual web pages and to make it easier for visitors to browse your site.

Check content for duplicates

Duplication occurs when multiple web pages have very similar or the same content. Search engines are sensitive to duplicate content. This is why we check the uniqueness of the content of your site.

Text content analysis

Text content should not only attract the visitor to the site with its content, but it should also be appealing in terms of form. When writing text for the web, we should make the most of the formatting options it offers us. Articles should contain headings, subheadings, bold words, links, images with subtitles, unnumbered and numbered lists, and they should be structured into clear paragraphs.

Image optimization check

Non-optimized images can significantly slow down the web's loading speed, it is therefor important to analyse all the images on the web to see if there's a size reduction option. Images should also match the possibilities of the template. This is the only way to achieve the maximum response speed of your site.

Checking cache settings

Proper cache settings on your server’s side will speed up access and browsing for site visitors. The content of the pages will not be loaded solely from the server side, but also from the cache of the users' browser. As a result, your site will not be flooded with queries.

Server speed analysis

Web loading speed is one of the important factors of on-page optimization. Not only does it affect the overall impression the visitors will get from your site, but it is also one of more than 200 factors that search engines use in the algorithm for calculating the position of specific pages in search results.
We will take care of the maximum hosting speed. We can increase website performance by reducing the number of queries per server by reducing the volume of transmitted data, optimizing the HTML code and, last but not least, optimizing the application's source code.

Website traffic analysis

To know the visitors of your website. Thanks to the traffic analysis, we will find out who visits your website, which pages he visits, how he moves on the website, how he behaves on it, how much time he spends there, whether he returns there or is the first-time visitor. We will also find out whether he encounters any difficulties there, for which we suggest a quick fix.

Web usability analysis

We will check the usability of the website. Web usability is a way of designing pages which ensures that users will work with them easily and achieve the desired goal on all possible platforms (tablets, smartphones). Due to the high year-on-year growth of access from mobile devices, their demands simply cannot be ignored.

Check the number of queries to the server

We can generally increase website performance by reducing the number of queries per server by reducing the volume of transmitted data, optimizing the HTML code and, last but not least, optimizing the application's powerful code.

We will work out a procedure for correcting the found deficiencies of the website

Based on the SEO analysis, we will compile a technical assignment to correct / edit the errors found.

The solution will be comprehensively processed and understandable.

Some of our SEO analysis tools

Google Webmaster Tools | Advanced Web Ranking | Google Analytics

Google Adwords | Yandex Metrika | Netpeak Spider

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